October 2, 2025
by 
Amar Hanspal
Design
Leadership
In this Article

Motif's Bill of Rights

For too long, BIM software has been built around the needs of shareholders rather than the needs of architects and designers. They’ve been asked to accept convoluted pricing and restrictive licenses while product innovation stagnates.

This isn't just frustrating. It's fundamentally wrong.

We believe the people who design and build our world deserve intelligent tools that respect their time, their creativity, and their ways of working.

These are your rights when you choose Motif:

You have the right to your own data and output.

Your work, models, and results belong to you. You can export, share, and use them however you choose—including for research, teaching, or training new tools. We will never impose arbitrary limits on how you use your own creations.

You have the right to openness.

Open standards, open APIs, and open collaboration are the default. Your work should connect across teams, disciplines, and platforms—never trapped in a closed box. Our ecosystem will remain open and fair. APIs and extensions will follow transparent, non-punitive models that let third parties thrive alongside Motif.

You have the right to fair and transparent pricing.

No hidden fees, forced bundles, or surprise hikes. Pricing will be clear, predictable, and aligned with the value you receive. You pay for what you use. We won’t charge you for a day when you log in for 10 minutes, for occasional users who only need light access, or for developers to reach essential services.

You have the right to privacy and security.

Your data will be protected with industry-leading practices, and never sold or misused. AI features will be transparent about what data they use and how, so you remain in control.

You have the right to continuity.

Your projects and data will remain accessible and usable over time, regardless of how technology evolves. You deserve confidence that the work you do today will not be stranded tomorrow.

You have the right to access.

To our product teams, leadership, and roadmap. Your input matters, and you deserve a direct voice in shaping the tools you depend on.

You have the right to accountability.

Software should be fast and reliable—and so should its makers. When challenges arise, we’ll acknowledge them openly and act quickly to fix them.

You have the right to enjoy your work.

Creativity should be enhanced, not obstructed, by the tools you use. Motif is built to support how architects, engineers, and builders think and work—so you can create with joy.

You have the right to freedom of choice.

You should never feel locked in. You can use your own work to train your own AI. We’ll never block or penalize how you apply your own outputs to innovate and compete. Using Motif should always be your choice—earned through value, not enforced through barriers.

Every decision we make—from our pricing model to our API design—will be measured against these rights. When we fall short, we'll own it and make it right. When the industry pushes toward more extraction and lock-in, we'll double down on openness and respect.

This is our promise to you. Not because it's easy, but because it's right.

Your work matters. Your time matters. Your trust matters.

We'll strive to earn all three, every single day.

Amar Hanspal

Amar is the CEO and co-founder of Motif. He brings over 30 years of experience in software innovation in the AEC industry.