Built by the industry, for the industry
At the core of every successful venture lies a team that not only believes in the mission but also thrives on tackling challenges and pushing the boundaries of innovation. At Motif, we are assembling an extraordinary collective of dreamers, doers, and disruptors who bring unmatched expertise and passion to the table.
This is a team of trailblazers who have spent decades shaping the future of 3D design software, architecting full-scale systems for the world's largest social networks, crafting groundbreaking web-native 3D experiences, and pioneering cutting-edge machine learning solutions. This diverse team is united by a singular focus: to build something truly remarkable—products that transform the way people design, collaborate, and innovate in the building industry.


We listen.
We build.
We deliver.
We’re a team of software industry veterans, architects, and visionaries committed to transforming the way the built environment is crafted. Our mission is simple yet bold: to build tools that connect, empower and inspire, so you can focus on creating spaces that shape the world
Motif was founded by Amar Hanspal (former Co-CEO and Chief Product Officer at Autodesk) and Brian Mathews (former Product CTO at Autodesk). Our team is a unique combination of 3D, cloud, and machine learning experts. It includes some of the key members of Revit, along with folks who have worked on some of the more storied products in recent times.
We are building this solution in partnership with leading architecture and design firms around the world. We believe people using the software should be part of building the software. If you’re in the architecture, engineering or construction industry, you’ll want to be a part of this





Amar Hanspal
Amar Hanspal
Amar has spent 30+ years developing innovative software for Building and Manufacturing industries. Amar is best known as his tenure at Autodesk where he was the co-CEO and Chief Product Officer, where he played a key role in the company’s transition from on-premise/license software to a cloud-based, subscription-focused business. The company’s market cap tripled during the span of this cloud transformation. Following Autodesk, Amar was the CEO of Bright Machines, a startup building software-powered assembly lines, named by Forbes as one of America's most promising AI companies. Amar serves on the Board of Directors of PTC (NASDAQ: PTC) – a major software provider to the manufacturing industry.

Brian Mathews
Brian Mathews
Brian Mathews is a technology futurist with over three decades of experience in architecting cloud and desktop software for designers and engineers. He served as the Chief Technology Officer (CTO) at Bright Machines, a company specializing in intelligent, software-defined manufacturing.
Prior to his role at Bright Machines, Mathews led a 500-person platform group at Autodesk, overseeing software development, cloud operations, product security, and compliance. His tenure at Autodesk also included leading teams focused on 3D reality capture, computer graphics, augmented reality, and data compression.
Mathews holds both Bachelor's and Master's degrees in Electrical Engineering from Cornell University.

Jens Majdal Kaarsholm
Jens Majdal Kaarsholm
Jens Kaarsholm is the Director of Industry and Market Development at Motif. Jens is the former Director of Design Technology at BIG and has been involved in various large-scale projects around the planet, as well as the implementation of BIM in leading architectural companies such as BIG and Foster and Partners. He was one of the key people behind the letters to Autodesk back in 2020 and beyond and has spent a considerable amount of time trying to push for better and more modern tools for the AEC industry.

Lira Nikolovska
Lira Nikolovska
Lira Nikolovska is an architect, entrepreneur and design leader driven by a passion for creating transformative user experiences across range of industries and technologies including BIM, HMI, pervasive computing, AI for consumer electronics, mobile and cloud applications for building operations.Before joining Motif as a founding designer, Lira was at Autodesk as a Director of XD for the BIM Product Line Group, co-founder of Building Ops and Sr UX Architect on the Revit team. At Philips, she worked on visioning and design for emerging technologies at Philips Strategic Design in The Netherlands and Philips Research Labs NY.Lira holds Ph.D. in Design Computation from MIT School of Architecture,taught at RISD and has served as a chair, curator and reviewer for conferences including SIGGRAPH, ACADIA, SimAUD and CHI. She holds 17 patents and is recipient of the ACADIA 2012 Award for Innovative Research.

Matt Jezyk
Matt Jezyk
Matt Jezyk spent over two decades at Autodesk, contributing significantly to the development of Revit Architecture and Revit Structure. He also led the team responsible for Dynamo, a computational design tool widely adopted in the architecture, engineering, and construction (AEC) industry.
Matt was most recently at Tesla, where he developed software to streamline the design, fabrication, and construction processes for the company's Gigafactories. Throughout his career, Matt has been instrumental in integrating computational and generative design with digital fabrication tools and robotics, presenting his work at conferences such as ACADIA, SmartGeometry, and Robots in Architecture. Matt holds a Bachelor of Architecture from Carnegie Mellon University with Minor in Business, Concentration in Computer Science.

Tanja Dzambazova
Tanja Dzambazova
Tanja is a technology maker and whisperer. She is a product management guru with two and a half decades of PM experience and has led the development of over 12 software products. She's passionate about taming emerging technologies into products people love to use.

Ilya Bass
Ilya Bass
Ilya started his career working on mechanical CAD software, then moved on to contribute to development of Revit. Before returning to the world of AEC software, he embraced consumer web at scale with TripAdvisor, the world's largest travel guidance platform, and then later participated in the field of innovative medical technology with PathAI - a leading pathology AI platform.



