For the families Bspk Design works with right now, a set of drawings isn't just paperwork. It's the first concrete sign that the home they lost is going to come back.
This isn't Bspk's usual work. The five-person practice is a high-end boutique firm. Luxury custom residential is what they're known for, the kind of slow, considered design that takes years and lives in some of the most beautiful settings in California. But when wildfires tore through Los Angeles and left thousands of families without homes, founders Christopher Faulhammer and Roman Reiterer felt compelled to help in the only way they knew how. They made a deliberate decision to take on rebuild work at deeply discounted design fees, so families who lost everything could still get the kind of professional design service they'd otherwise be priced out of. Today, roughly half of the firm's active projects are wildfire rebuilds.
It's hard and precious work. These clients aren't choosing finishes for a dream second home. They're trying to picture a kitchen they used to cook in, a bedroom where their kids grew up, a porch that no longer exists. Every conversation carries weight. Every drawing matters.
That work, and every other project on the firm's books, is now happening inside Motif.
The Challenge
Helping People Picture What They've Lost
Custom residential design has always been collaborative. Clients are deeply involved, often emotionally, often making decisions about a home they need to imagine before it exists. For wildfire rebuild clients, the imagining is harder, and the stakes are higher.
For a long time, the tools didn't make it easier. Modeling lived in Revit and Rhino. Sheet markup happened in Bluebeam. Renderings had to be sent out to an external rendering service the firm had been working with for nearly a decade. Beautiful work, but with the cost and turnaround that didn't lend itself to fast iteration in a client meeting. AI rendering existed, but the tools the firm had tested produced images that drifted from the actual design: proportions off, geometry distorted, the intent of the work lost somewhere in the translation.
And then, on every client meeting, there was Zoom: a live Revit walkthrough where one architect drove the model and the client watched. It worked. But for a firm whose entire approach is built on collaboration, "the client watches" was never going to be enough.
Christopher Faulhammer, co-founder of Bspk, wanted something different. A single space where the team could design, visualize, and review, and where clients could be in the room with them, not behind the screen.
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The Fit
Why Bspk Chose Motif
A few things made Motif the answer.
It was one workspace, not another tool. Instead of a separate canvas for early concepts, a separate service for renders, and a separate tool for sheet markup, Motif put 2D and 3D content side by side in the same place, with markups, sheet review, and AI rendering built in.
The AI was actually built for architecture. General AI image tools produce output that looks plausible at a glance but doesn't hold up to a designer's eye. Motif's AI is purpose-built for architectural visualization, tuned for the kinds of work an architecture practice actually produces, not for general-purpose image creation.
It worked in a browser, for anyone. Nothing to install, nothing to learn. Even clients who don't consider themselves tech-savvy open Motif and start exploring without help.
The firm's IP stayed the firm's IP. Every AI provider Motif partners with has contractually agreed never to train on customer work. For a practice doing proprietary residential design, that wasn't a nice-to-have.
Today, Motif is on every active project at Bspk, with three or four boards per project: an interactive 3D design review model, sheets, a mood board, and where relevant, a modular board.
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Use Cases
A Home, Brought to Life in Real Time
The most visible change at Bspk has been visualization, and the most visible change in that has been what happens on a Zoom call.
The team now generates AI renders live during client meetings. They take a snapshot of a Revit or Rhino model, layer in furniture and material references, and produce a rendered interior in minutes, at a quality Faulhammer describes as "pretty stellar." Clients see the room come together while they're still talking about it. Materials change in front of them. Light fills the space. They get to react, redirect, and ask the next question, all in the same conversation.
For the firm's wildfire rebuild clients, this matters in a way that's hard to overstate. These are people trying to picture a home they haven't seen yet, in the place where they used to live. Watching that home take shape on screen, together, turns a hard conversation into a hopeful one.
But the workflow isn't reserved for rebuild work. Bspk now uses live AI rendering on every project the firm takes on, from luxury custom builds to modular collaborations, and it's begun to change the firm's relationship with rendering itself. Today, much of that rendering work happens inside Motif, where it's part of the design conversation rather than a separate downstream step.
Clients in the Room, Not Behind the Screen
Before Motif, Bspk ran client meetings as a live Revit walkthrough on Zoom: one architect driving, clients watching. The interactive 3D model now lives on a board any client can open in a browser. They orbit, zoom, and explore on their own time. They leave comments tied to specific locations in the model. And critically, those comments don't get lost.
Faulhammer points to a recent client request (a specific jacuzzi outlet location) that under the old workflow could easily have slipped through the cracks. In Motif, the comment lives on the model. The team can't miss it.
The transparency has changed the client relationship. Even clients who don't consider themselves tech-savvy pick up the interface immediately and appreciate being able to review drawings on their own time. For Bspk, that's not a side benefit—it's the entire point of how the firm wants to work with the people they design for.
The same model also serves as the team's internal workspace. Designers walk through it together to align on intent, slice through walls and floors to show how the building actually comes together, and share those views directly with the consultants and contractors doing the build, so everyone is looking at the same source of truth.
Sheet Review and Mood Boarding, in the Same Place as Everything Else
Sheets sync directly from Revit into Motif. The team marks them up in the browser, including on tablets. Comments stay connected to the source. Mood boards live on the same canvas as the model and the sheets, so there's no longer a separate tool for early concepts and a different one for design development.
For a five-person firm, that consolidation is the difference between productive and overwhelmed. As Faulhammer puts it, Motif is a "highly valuable centralized space" for the firm's drawing sets, models, and coordination, the kind of single source of truth a small team can't easily build for itself.
Coordinating With Offsite Build Partners on Modular Projects
A subset of Bspk's projects involve modular construction with offsite build partners. For those, the team has set up dedicated modular boards in Motif to review modular frame systems and coordinate comments across the design team and the build team, replacing a workflow that previously required passing PDFs and screenshots back and forth between tools that weren't speaking to each other.
The ability to comment in spatial context, on the actual model, has tightened the feedback loop with build partners and made it easier for everyone to stay aligned on what's being built and why.
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The Results
What Bspk Has Today
A few things the firm is seeing now that it wasn't seeing before:
Real-time AI rendering inside every client meeting, transforming how the team runs reviews across the firm's portfolio, with particular weight for wildfire rebuild clients trying to picture a home they haven't seen yet.
Centralized client transparency that has reduced missed requests and tightened the feedback loop on every project.
Visualization that lives inside the design workflow: rendering happens at the speed of conversation, not the speed of an outsourced process.
A single workspace for design, review, and rendering that the entire team uses every day.
For Faulhammer, the verdict is simple: Motif is a "game changer," one he believes every architectural, interior design, or engineering firm should be using.
For the families Bspk is rebuilding homes for, it means something quieter and more important. It means seeing the kitchen come back. The bedroom. The porch. The home they thought they'd lost.
Bspk Design is a five-person high-end custom residential architecture practice. Following the recent Los Angeles wildfires, the firm dedicated roughly half of its portfolio to rebuild work, offering deeply discounted design fees to families displaced by the fires.
